We’re Rachel and Valeria, and this is our story.
We’re two professional women living lives that might be kind of like yours: Running around, multi-tasking, cramming what we can into our days, juggling work and families and the occasional personal life, all while trying to look our best – or admittedly, settling for halfway decent some days. That works too.
We also sweat — because we’re human.
And while there’s nothing wrong with sweat at the gym, it is kind of awful to stand up in a meeting or arrive at a dinner, worrying that everyone’s staring at your underarms rather than hearing what you have to say.
We also hate that feeling of avoiding your very favorite silk blouse or cashmere sweater or perfect white t-shirt – you know, the one that makes you feel incredible -- because you just don’t know whether the conference room for your 2PM meeting will be desert-hot, or whether you’ll end up on the one subway car with the busted A/C.
So we thought, since we can’t change how people perceive sweat stains, let’s find a way to avoid them.
The Bodica Body Primer was born.
Valeria Van Brummelen
Valeria grew up in the Philippines. She was incredibly lucky to attend the International School, where she made life-long friends with people from around the world. One of the more memorable days of the school year was International Day, when everyone would come to school wearing the traditional garb of their countries. She was struck by the variety of colors, styles, fabrics and the stories behind the clothes.
Valeria came to the US for college and her MBA. She was a brand strategist at award-winning ad agencies in New York, LA and San Francisco. While she loved the challenge of developing brand strategy for companies ranging from Ikea to Revlon, she's dreamed of creating a brand of her own that would make women's lives better, even if only in a small way.
Valeria lives in Washington DC with her husband, three kids, and their dog, Lola.Contact Valeria
Rachel played the harp throughout high school and college and sweat stains have ruined more fancy performance dresses than she would care to admit. (Nothing makes you sweat more than walking out on a stage and staring into a dark auditorium). If only she could have had this product sooner!
Rachel has worked in finance, strategy and operations for companies such as Merrill Lynch, Capital One and Kaplan Test Prep. She enjoys bringing this breadth of experience to her own start-up.
Rachel holds a BA in Economics from Yale and an MBA from the Wharton School. She lives in Arlington, VA with her husband, three children, and their dog, Lulu.Contact Rachel